Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

More than 70 people came out to Nicollet Mall in downtown Minneapolis to protest Target’s move in the wake of the Trump administration’s efforts to end diversity, equity and inclusion programs.

"We remain focused on driving our business by creating a sense of belonging for our team, guests and communities through a commitment to inclusion," Target said in a statement announcing the change. "Belonging for all is an essential part of our team and culture, helping fuel consumer relevance and business results."