You've got the game tickets (if you're lucky). Plans to order a Honolulu blue-themed pizza. Maybe even some postgame bakery desserts after taking a peek at the Amon-Ra St. Brown headstand cake.
What once represented a tiny portion of Premier Pet Supply's sales has now turned into an unexpected source of revenue: sales of Detroit Lions jerseys, hoodies, T-shirts and bandanas, all for pets.
As for the day after the Lions lose, the Rally House sports apparel store in Livonia doesn't have much recent experience with it. Heading into Sunday night's tussle with the heathen Minnesota Vikings, ...