Add WNBA star Cameron Brink to the list of fans of the up-and-coming footwear style colloquially known the "snoafer." While ...

Los Angeles Sparks guard Cameron Brink was spotted carrying a Birkin bag while supporting New Balance at an NBA Paris game.

So why are athletes across the sports spectrum flocking to New Balance now? The answer lies in the shoes' soles and the attention to detail in their manufacturing. I traveled to New Balance's ...

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

Leonard was a splashy signing for New Balance when it re-entered the performance basketball market in 2018. Despite Leonard missing significant time due to injuries, his basketball shoes receive ...

Competing against 2020 Australian Open champion Sofia Kenin, Gauff wore a pair of her very own New Balance Coco CG2 sneakers for the ... the upcoming 3-on-3 basketball league founded by Napheesa ...