Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...
The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.
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The Guardian has promoted its chief advertising officer Imogen Fox to global chief advertising officer. Her expanded roles ...
Omnicom chairman and chief executive John Wren has said the group is “incredibly well prepared” for the acquisition of Interpublic Group following the group's annual results for 2024. In a results ...
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...
The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a ...
As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...
Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
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