Michaela Weber, interim GM Europe at BigCommerce, looks at the ways retailers can tackle returns while still easing the path ...

Discussing the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and ...

At the Capability Leaders Forum, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of genAI to ...

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

How is TikTok being used to drive lower-funnel conversions and sales? Here’s a look at four different FMCG brands using creator partnerships, performance ads, affiliate marketing and more to gain new ...

At Econsultancy’s Capability Leaders Forum last week, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of generative AI to augment the fundamentals of brand-building.

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

How is TikTok being used to drive lower-funnel conversions and sales? Here’s a look at four different FMCG brands using creator partnerships, performance ads, affiliate marketing and more to gain new ...

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