Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.

This is a new labs experience where Google AI calls businesses to find out what they charge for a service & when it’s available.

Search Engine Land » SEO » Google change disrupts SEO tools, resulting in data blackouts Chat with SearchBot Please note that your conversations will be recorded. Google apparently made a ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse ...

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

Find out how to make your page titles pop in the SERPs by using creative techniques tailored to today’s SEO landscape.

Michael Glavac shared a video of some of the longest and most comprehensive AI Overviews I’ve seen displayed in Google Search to date. These AI Overviews have over 600 works, reference over 60 ...