Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...

The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.

The Guardian has promoted its chief advertising officer Imogen Fox to global chief advertising officer. Her expanded roles ...

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Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?

Karen Ho, former CEO at Initiative China, has joined Stagwell's media agency Assembly as managing director for the Greater China region, effective immediately. Reporting to APAC CEO Richard Brosgill, ...

With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona ...

Publicis Groupe kept up the heat on rivals as it ended 2024 on a high, with its strongest quarter of the year in Q4, and ...

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.

While major agencies and holding companies have floundered in their response to climate activists, a concerted communication ...

As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the ...