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Campaign
7 小时
Channel 4 chief calls for 'joint industry action' to combat social media lies
Alex Mahon suggested three solutions to counter false information online, measures that would enable advertisers and ...
Campaign
8 小时
Why industry bodies need to step up on pitch reform
The only organisations with the influence to drive a significant change in practice are industry bodies. ISBA should make it ...
Campaign
18 小时
UK adspend hits £10.6bn in Q3 2024 driven by online ad formats and AI: AA/Warc
Ad market expected to be worth £43.5bn in 2025.
Campaign
1 天
Nearly half of adland employees could quit over to return-to-office mandates
The finding was part of the Great Pitch Poll, which boosted its focus on working-from-office policies this year, alongside ...
Campaign
1 天
AI’s ‘Sputnik moment’: what the arrival of DeepSeek means for marketers
The high-performance, low-cost AI model has sent the tech world and markets into turmoil. But how should marketers react? by ...
Campaign
1 天
Will Trump's re-election change how brands behave in the UK?
The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of ...
Campaign
5 天
Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants
The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a ...
Campaign
2 天
Conversations drive decisions
According to Brandwatch research for Reddit, only 3% of feedback on the channel moves outside of the community, which shows ...
Campaign
2 天
Former John Lewis marketing chief Charlotte Lock joins V&A
Lock spent nearly three years at the John Lewis Partnership, where she switched the creative account to Saatchi & Saatchi. by ...
Campaign
1 天
Heinz campaign homes in on 'perfect food pairings' with twist on 'It has to be' line
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, ...
Campaign
2 天
'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...
Campaign
2 天
Trainline campaign asks Brits to put bums on seats to drive sustainability
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...
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