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Vidhya Srinivasan, who has led Google's ad business for years, will now lead Ads & Commerce teams at the Alphabet company.

Limited-time collab with Latina pop artist Ally Brooke is part of new CMO Marisa Thalberg's strategy to turn around the ...

Brave Search on Thursday announced a way to customize search rankings by boosting or removing domains from search results.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

A drive-thru employee yells at Doja that she cannot be in the new Super Bowl spot -- it's for fans, not celebrities.

Brands need to prepare for the uncertain reactions from consumers to Trump's efforts to disrupt the status quo.

Snapchat shared results of a recent study that shows how creator partnerships can help a brand boost its reputation among consumers, drive outcomes across the full funnel, and better hold user ...

Consumers in Big Chalk study most frequently buy "store brands," a response eclipsing previous category leader Starbucks.

Yet "both Starbucks and Dunkin' Brands faced increased competition for visits from smaller, drive-thru oriented coffee chains in 2024," according to Placer.ai.

The FTC is no longer asking consumers and businesses to comment on how they have been affected by "surveillance pricing." ...