After Target Corp. last week became the latest major company to announce a rollback in its diversity, equity and inclusion plans, some activists are asking shoppers to boycott the retailer indefinitely starting Saturday.

Civil rights activists gathered outside Target's headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

Target will not see a dime of our Black dollars during Black History Month or at any other time,” said a cofounder of Black Lives Matter Minnesota.