Sitting courtside, Wilson opted for a pair of lime green Nike Air Force 1s, which she paired with black trousers and slightly ...

Los Angeles Sparks guard Cameron Brink was spotted carrying a Birkin bag while supporting New Balance at an NBA Paris game.

Add WNBA star Cameron Brink to the list of fans of the up-and-coming footwear style colloquially known the "snoafer." While ...

Tennis fans certainly know how to go all out, and Coco Gauff’s fan base is no exception. The post Coco Gauff Drops Emotional ...

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

For shoes, Gauff wore a pair of New Balance Coco CG2 sneakers. The shoe is a white mesh upper featuring green accents. It is ...

Coco Gauff took a moment to highlight a unique aspect of her career during the 2025 Australian Open, proudly noting she's the only active player with a signature shoe on tour.

Among New Balance’s well-loved Fresh Foam collection, the Fresh Foam X 880v14 sneaker is on sale now in four colors, including a neutral black pair and a crisp all-white pair. They also come ...

Action Bronson, rapper, chef, fitness enthusiast, and TV presenter has made a mark in the sneaker world with his latest collaboration with New Balance to produce the Action Bronson × New Balance 990v6 ...

“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...