In China, Apple’s second largest market, iPhone sales fell 18% in the December ending quarter, according to Bloomberg.

Apple is known for selling popular hardware devices. The iPhone, which today represents about half of overall sales, even though it's a product in its 16th iteration, still essentially drives financial performance. However, the company has also developed and found smashing success with the MacBook, iPad, AirPods, and Watch.

Phone growth in the U.S. and the rest of the world offsets softer sales in China, Wedbush analyst Daniel Ives says.

Doug and Lee examined Apple's decreasing stock performance, pointing out as main causes of investor unhappiness dismal iPhone 16 sales in China, AI losses, and criticism about the company's lack of recent innovation.

Apple (AAPL), and the stock has lost over 11% so far, extending its drawdown from all-time highs to over 14%. It also lost its status as the world’s largest company to Nvidia (NVDA), whose share have looked unstoppable over the last few years.

Apple shares are close to key support. Breaking below $217 would bring $208 into play, according to technical stock market analysts.

Shares of Apple (NASDAQ:AAPL) are souring fast, with the iPhone maker plummeting into correction territory (down just north of 14% at the time of writing) over a relentless storm of analyst downgrades.