TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...

Out-of-home (OOH) viewing is important for sports and live event programming -- especially big ones such as the Super Bowl -- ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...