Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.

This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.

Search Engine Land » SEO » Google change disrupts SEO tools, resulting in data blackouts Chat with SearchBot Please note that your conversations will be recorded. Google apparently made a ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse ...

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for ...

Search Engine Land » SEO » Search Engine Land’s Guide To All Things Search » Local SEO in 2025: banes, blessings, and predictions Chat with SearchBot Please note that your conversations will ...