Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.

This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.