Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...

Coinbase has acquired a blockchain-based advertising and attribution startup. Plus, is brand safety on social media a myth?

Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role.

Last week, TV measurement hit a long-awaited milestone when Nielsen announced that it will stop offering panel-only ratings as a standalone currency offering later this year. In the meantime, Nielsen ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ...

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