Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role.

Coinbase has acquired a blockchain-based advertising and attribution startup. Plus, is brand safety on social media a myth?

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

CTV transparency remains a flashpoint between advertisers and broadcasters. Plus: the chronic mislabeling of instream video.

Joel Cox, who co-founded the company with Miles in 2013 and now serves as the EVP of strategy and innovation, told AdExchanger that this new funding will allow Strategus to continue developing ...