The Advertising Club (TAC) India hosted the 24th edition of the Effie India Awards 2024 last evening at the Taj Lands’ End, ...

From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch ...

While 82% of consumers want brands to be authentic and down-to-earth, nearly 75% also want them to entertain and give their ...

Motilal Oswal Group has long been a target for scammers looking to exploit its reputation. Through proactive measures and the ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...

The company teases Galaxy Unpacked 2025 with stunning AI-powered holograms, turning the city into a futuristic spectacle of ...

Influencer marketing is another growth driver, contributing 18% to service revenues in FY24, up from 10% three years ago.

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and ...

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...

Top 5 in Global 500 – 2025 1. Apple: brand value of $574.5 billion, up 11% from 2024 2. Microsoft: brand value of $461.1 ...