Spikes of influencer interest in traditional entertainment events inspired Sundance Film Festival’s first Creator Day, a ...

NYF Advertising Awards is now accepting entries. To commemorate the occasion and issue a call for entries, Grey New York has partnered with the event organizers and launched a campaign, No BS Allowed, ...

Colleen Saporito, VP of marketing strategy at Gale, told Campaign US that the agency’s community managers are “deep within ...

Campaign Red analyzed this year’s finalists to determine which agencies and holding companies dominated.

But gen AI challenges this model. That is, because BAU work can be templated, generated by junior staff, without much ...

Super Bowl LIX is a little over two weeks away, but one early trend emerging among Big Game brand campaigns is fan-centric marketing playbooks. “While big-budget celebrity cameos have historically ...

John Wren and Philippe Krakowsky, the chief executives of Omnicom and Interpublic respectively, have co-hosted meetings in ...

The spot aims to introduce U.S. audiences to the multigenerational family traditions surrounding the holiday – which falls on January 29 this year and marks the Year of the Snake – including feasts ...

As a proud Puerto Rican, I couldn’t help but feel a surge of emotion listening to Bad Bunny’s latest album, Debí Tirar Más ...

Ralph, a creative agency with an emphasis on entertainment, hired Gareth Jones for its newly-created role of global chief growth officer earlier this month. Jones, who recently served as SVP, global ...

The winning approach – yet to be revealed to the masses – focuses on making Panera contemporary and relevant. The campaign aims to prove Panera's value beyond price, leveraging its expansive menu and ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.